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Zillow has tightened Canadian growth plans, but what does this mean for local property? About eight months after U.S. genuine estate website Zillow initially exposed it was thinking about including Canadian listings to its online portal, the business validated last week that it was progressing with the strategy.
home hunters. The 2 currently have a similar partnership stateside. The first listings are slated to appear on Zillow later this year, however the company states in a declaration sent out to Toronto Storeys that "we do not have a specific date to share right now." eXp Realty Canada is not the only unknown.
"Zillow's relatively unknown here in Toronto and Canada in basic, so I believe for now it will not have much of an effect on our market," Mamourian tells Toronto Storeys. Mamourian sees Zillow's Canadian push as a way of checking the waters, and he anticipates they will present other services comparable to those used in the states in the future.
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"Every agent needs to probably look at that as a chance to grow," states Mamourian, who has actually long used digital-marketing techniques. "Zillow has the budget plan and the ability to get a great deal of attention, so you can either dislike that or you can take advantage of that to be more successful in your service." Currently, Zillow is looking to join forces with other partners to increase the variety of Canadian listings that will appear on its site.
Home search giant Zillow adds Canadian listings to online marketplace - CBC News
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Zillow says the decision to aim to the north is rooted in the interest Americans have in Canadian property. "We know U.S. purchasers have an interest in buying Canadian home. "We think adding Canadian listings to Zillow would be of interest to U.S. buyers, and would help increase direct exposure to Canadian houses for sale benefiting both house sellers and market professionals," Zillow adds in the statement.